Nafisa Shams

Nafisa Shams is an organization dedicated to empowering Saudi women to actively contribute to the economy and social development. Their mission is to equip women with the necessary skills for the job market through arts and crafts training programs. Nafisa Shams values respect, improvement, empowerment, sustainability, and proficiency. Their goals include employing the diverse capabilities of Saudi women, adopting quality concepts, increasing production capacity through the Work from Home program, and promoting Saudi handmade products as alternatives to imports and counterfeits.

Project Brief

The project involves developing a WordPress website focused on empowering women, particularly those who work from home or aspire to start their small businesses operating from home. The client’s objectives include integrating various services through the website, such as Technical and Vocational Training Programs, Social Media Campaigning and Marketing, and a Working from Home Program. The website will also serve as a platform to promote the client’s e-commerce business by selling handcrafted or woman-made products/materials. A prominent “Shop Now” button will be featured on the website, redirecting users to the specified e-commerce link. The primary goal of the website is to support and empower women by providing valuable training, marketing assistance, and a platform to showcase and sell their products.

We empower women Nafisa Shams for arts and crafts

Faced Challenges

The client faced challenges such as the absence of an online platform for Saudi women, the need for a user-friendly interface, seamless integration of multiple services, and creating a secure e-commerce platform for selling handcrafted products.

The most significant challenge the client faced before the project’s implementation was the lack of an online platform to connect and empower Saudi women, hindering their access to training, marketing opportunities, and a marketplace for their products.

Other challenges included the need for a user-friendly interface to cater to women with varying technical skills, ensuring seamless integration of multiple services, and creating a secure and reliable e-commerce platform for selling handcrafted products.

Nafisa Shams Providing The Best Services For You.
Nafisa Shams Providing The Best Services For You.

Project Approach

The overall approach to the project was to create a visually appealing and user-friendly WordPress website that catered to the specific needs of Saudi women. The project started with a thorough discovery phase to understand the client’s requirements and target audience. Planning involved designing an intuitive user experience (UX) and defining the website’s structure. Development encompassed the creation of custom WordPress themes and plugins, as well as the integration of training programs, social media marketing, and the Working from Home Program. Rigorous testing and quality assurance were performed before the website’s implementation, ensuring a smooth launch and optimal performance.

Key Benefits

  • Empowers Saudi women by providing access to valuable training programs.
  • Offers marketing assistance through social media campaigns.
  • Creates a platform for women to work from home and start their small businesses.
  • Promotes and sells handcrafted products, supporting local artisans.
  • Fosters economic and social development by enabling women's active participation.

The project approach involved creating a visually appealing and user-friendly WordPress website for Saudi women, including discovery, planning, development of custom themes and plugins, integration of training programs and marketing, and rigorous testing for a smooth launch and optimal performance.

Results

The implementation of the Nafisa Shams WordPress website had a significant impact on the client’s operations and the empowerment of Saudi women. The website provided a centralized platform for women to access training programs, marketing services, and resources for working from home. It successfully promoted and sold handcrafted products, enabling local artisans to showcase their skills and generate income. The website’s user-friendly interface catered to women with varying technical skills, ensuring inclusivity and accessibility. Overall, the project helped Nafisa Shams achieve their mission of empowering Saudi women by equipping them with skills, fostering economic growth, and promoting handmade products.

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