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Shop, Raise Fund, Do Good

shopnowtofund an Ecommerce marketplace

About Shopnowtofund

ShopNowToFund is not just like any other online marketplace you already use. Although it has one very unique difference. They give 40¢ of every $1 you spend on their website to a “do-good” cause.

The client has been in this business for a long time and wanted IndiaNIC to completely revamp the UI/UX of this unique platform. The only thing while designing this was to attract more users to shop here, simplify due to its seamless shopping experience and intuitive features.

categories of an Ecommerce marketplace


The category section was divided into two parts. One was to view the charities on board and the fund they had raised. And the second one was the shopping categories available for the users.

We designed various icons to go with the theme of the website and help users navigate easily for a seamless shopping experience.

different categories of an ecommerce marketplace

Our team of business analysts carried out a detailed feature listing after several brainstorming sessions with the client. The uniqueness about this platform was that the users could even choose which sector of the society they wanted to contribute to.

Alongside, users could also buy products from a wide range of products such as health, beauty, fashion etc.

The user experience around shopping on SNTF was at the core of the success of the platform.

Create Campaign

An added functionality of the platform was that users could create a Campaign on the platform to raise funds. This part of the website would be dedicated to a special cause to where shoppers can make donations.

fund collection campaign in an ecommerece marketplace

Raise Funds

Like we said, SNTF was more than just a marketplace, we meant it. While improving the UI design of the platform, we decided to add a graphical representation of all the funds raised so people visiting the website can get a birds-eye view of the current scenario and hence be motivated to make donations.

raised funds chart in an ecommerece marketplace

Keep Track

We added a clean bar graph for users to quickly view information regarding the ongoing campaigns and the details about specific donations and contributions. This not only enhanced the overall functionality but also turned out helpful for users.

contributions section in an ecommerce marketplace

Color Palettes

jade green color
tint black


Pages of an ecommerece marketplace

The Final Takeaway

All in all, SNTF was a challenging yet fun project for our team as it required ideating and designing on two forefronts. One of a marketplace and other of a charity website.

homepage of an ecommerece marketplace